About Us

and Vision

We believe that every home and every car is our

domain,fueling our passion to provide unique and
innovative solutions to meet our customers’ needs.

Our mission is to ensure the longevity of our brands
by building solid long-term partnerships with our
dealers, bringing high quality international products
to reflect our company’s image.We thrive to attain
customer loyalty through open relationships with our
customers and excellent aftersales service, and we
aimto surpass every customer’s expectations.


Here at Heald we believe that as a company,
we are one big family.

We value the family institution, and we firmly
believe that as one big human race we should help
in protecting and preserving the environment.

Together, we share a responsibility of safeguarding
our family and conserving the environment for future generations. We always pursue new and environmentally friendly technology for better performance, and corporate responsibility


It all started back in 1959 when Norman and John Jolly arrived to Lebanon from England and established Heald Trading: an independent import/export company that acquired Hoover home appliances and Dunlop tires. The company remained in custody of the Jollys up till 1975, and was later taken over by a group of its Lebanese employees.

By 1988, the company had been purchased and managed by President Mrs. Cecile Kfoury and Vice President Mr. Moussa Al Farhan, who are current shareholders along with Assistant General Manager Mrs. Micheline Assaf.

In 2015, Heald trading was purchased by Boustany Family. They have worked to expand the company’s portfolio of brand as well as entering new markets.


Tel: + 961 5 922 963/4/5
E-mail: heald@healdco.com
Fax: +961 5 922 961
P.O Box: 40-13

Damascus Highway,SCIALE bldg,1st Floor

Dunlop Service Center
Dora Highway, Facing T. Gargour et Fils
Tel: +961 1 255 921 / 2 / 3 / 4
Fax: +961 1 255 924
Mob: +961 3 366 316

Home Appliance service center
Damascus Highway,Jamhour
Tel: + 961 5 922 963
+ 961 76 766 996/7
E-mail: service@healdco.com

© 2012 Heald Trading Company All Rights Reserved
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